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Bounce House Rentals – Sales & Marketing Part 1
Bounce House Business
Sales and Marketing Part 1
Renting bouncing castles is the easiest sale you will ever make, the units will pretty much rent themselves out every weekend. This product is not like selling life insurance or used cars, you simply have to blow up one of your units and in no time a crowd of children will gather. Part of my sales strategy is to make sure that I always invest in “Wow Units”.
A Wow Unit is a unit that in so unique that once inflated it captivates the kids. Wow Units chase in the business for you at each party because your customer is constantly answering the question “where did you rent that castle?”
The first part of my sales and marketing campaign is to sell your Brand within your zip code. You should own you zip code first, because within your zip code exist enough children to book you out for the rest of the year. My sales philosophy is so simple that I can loan it to you, but its only a loan.
“Every child has a birthday coming up, even if you just missed it, IT’S COMING UP AGAIN”.
This is where branding comes into play, your logo and brand should saturate your zip code. Have you noticed how much emphases I place on marketing to Your Own zip code first? The reason this strategy is so successful is simple but quit clever, cost and efficiency. If you have dominated your zip code then all of you deliveries are close to your home office, which reduce travel time. The other reason this strategy is so successful is that people know people, therefore your name is spreading through out your town.
To dominate your zip does not mean that you have to declare war on you competitor, this tactic it totally unnecessary. There are enough birthday parties to go around, and besides you competitor doesn’t stand a chance within your own circle. Concentrate your marketing efforts on attracting people to your business based on the quality of your equipment, and there will be no competition.
You want to be known as the person to see for all outdoor event planning. Everyone should know that you rent bouncers, water slides, popcorn machines, inflatable tents, and tables and chairs. So before you set out to conquer the world, dominate you town first.
This article is Part 1 of a two part series on Party Rental Sales and Marketing. If you would like the complete series, or to view Wow Units, then please visit our website at http://www.bouncingncash.com
Tyronne Jacques – Bouncer Boss
About the Author
To see more WOW UNITS please visit our website at http://www.bouncingncash.com
Email Tyronne Jacques – Bouncer Boss
tj@bouncingncash.com
